The making of these little ringlet cookies date back to April 3, 1907 when the then 21-year-old Margarita “Titay” Frasco was tinkering in her kitchen with her baking

ingredients and made her new culinary creation.

Kneading the dough manually and using a wooden eggbeater, some baking tins and a clay

oven, little did Titay knew that she was starting a product, which would put her little town

in the national and international map of gastronomic delight.

The market for her unnamed cookie started with her neighbors and passersby who were

offered the snack as a freebie for every purchase of a bottle of soda. Former Cebu governor Sergio Osmeña, who later became Philippine president, named Titay’s cookies as rosquillos after the Spanish word rosca.

Today, more than a century later, Titay's oven has never stopped producing quality

homebaked goodies using artisan methods and with Lola Titay's well-guarded recipe. Their products now include torta, penato, ensaimada, pastries, and assorted breads. In 2007,

Titay's marked its 100th anniversary. Rosquillos has become the common name for the

cookie favorite for pasalubong and anytime treat. But it was Mama Titay who gave the

world the first rosquillos.

Visitors from neighboring towns and balikbayans are expected to witness today’s festival.

Every year, the Rosquillos Festival attracts visitors not only from neighboring

municipalities but also balikbayans and people from other places who visit the town to

 witness the Rosquillos Festival.