Savory's fried chicken is different from the regular breaded fried chicken of Jollibee or KFC. Their chicken is marinated in a secret sauce and spices and then fried. As a result the skin is soft and juicy. I was a bit disappointed with the chicken I bought. When you take a bite with the skin on it's good and flavorful but when you eat just the meat it's tasteless. It's like the marinade didn't reach in to the meat. It was moist and juicy though. And their famous gravy tasted more like the fastfood chicken gravy. It didn't taste like the original gravy.