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San Miguel Brewery-The crown jewel of Southeast Asia
  • ̸ : tutors
  • ۼ : 2012-07-11
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Illuminated bottles of different beer variants from San Miguel Brewery.

 

 

 

The most high-profile industrial firm in Mandaue City is San Miguel Corporation, a company

best known for producing beer. If you're a first-time visitor to Cebu, you won't miss San Miguel

if you keep your eyes open. It's the only company with a tall building -- the glass plant building --

where a giant beer bottle stands on the rooftop. Many storms have passed Cebu but none so far

succeeded in blowing this bottle away.


 

 

 A 20-wheeler cargo truck carrying cases of San Miguel Beer.

 

 

 

San Miguel Brewery Inc. is the largest beer producer in the Philippines. The company has five breweries

located across the country and a highly developed distribution system serving approximately 471,000

retail outlets.

  

 

A worker arranges crates of beer before loading them onto a truck inside a San Miguel Beer

warehouse in Manila.

  

 

San Miguel Beer is the best-tasting beer in the Philippines, carefully brewed to satisfy the distinct

preferences of the resilient and unpretentious Filipino drinker. Its unique heritage is representative

of a friendship between the Filipino drinker and his beer that has lasted over a hundred years!

San Miguel Pale Pilsen, the brewery's best-selling beer and the 14th largest-selling beer in the world!

My personal fave along with Super Dry. :)

San Miguel, the unofficial National Beer of the Philippines, as now been on Thailand's beer shelves for

several months in farang populated areas such as Phuket, Samui, Bangkok and Pattaya and is proving

to be a popular brew.

San Miguel is brewed in a number of countries including the Phillipines, Nepal, China, Vietnam,

Indonesia and Australia and is also exported to over 40 countries. In the Philippines and Hong Kong

the beer is the number one market leader but in Thailand they are marketing it more as a premium beer

with a select but better financed consumer.

 

San Miguel Corporation (SMC) first began its jaunt into Thailand by purchasing Thai Amarit Brewery

Ltd. for US$102 million. Included in the deal was a 21.75-hectare brewery in the Pathum Thani province,

30 kilometers north of Bangkok. The state of the art brewery has a capacity of about 1 million

hectolitres with room for significant expansion.

The first two beers launched by SMC, Red Horse and Blue Ice, were aimed more for the

Thai market but San Miguel Pale Pilsen is squarely aimed at the foreign residents market. It is

a well-balanced beer that has a lot of flavour. There is a taste that is not available in most other

beers on the market, a bitter yet not too mature body that is perfumed by a malt aroma.

 

 




 
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