In admiration of the Majestic Mayon’s beauty and splendor, this festival is dubbed as Magayon, a Bikol term which means beautiful. It is a celebration of the Albayano’s way of life and a thanksgiving for the abundance of the land’s plentiful harvest through various activities such as agricultural products display and trade fairs, cooking shows, cultural events, street parades, photo/arts exhibits, sports events, and many more.